Design challenge and responsibilities overview
Product overwiew
Epic is a multifunctional cryptocurrency platform with various investment opportunities. When developing this platform, I led a team of 4 designers and was responsible for the functional part of the product.
Task
I was tasked with assembling and leading a team of designers to develop a product within one year. It was the first product of its kind in Ukraine, so in addition to functional challenges, we had to do a lot of work on branding and positioning
Objective challenges
Create a platform unique in the Ukrainian market
To take into account all the technical nuances of the financial and cryptocurrency sector when developing the platform
Create a unique and clear branding, and use design to customize communication with the audience to increase trust
My role
I was in charge of the platform's design development process, namely the graphic designer who created the visual identity and logo. UX/UI and Product designers with whom I worked on the functional part of the platform. And Motion designer who implemented animations in the interface.
Result
Led a cross-functional team of 4 designers to create an innovative cryptocurrency platform with a trustworthy positioning securing a $50k+ investment on initial phase.
Optimized the design workflow by introducing collaborative prototyping tools and agile methodologies, improving team productivity by 21% and resulting in successful launch of web application in 7 month.
Leveraged AI and machine learning to create personalized user solutions, increasing conversion rates by 15%.
Responsibilities
Leadership
UX Research
UX/UI
Creative Brainstorming
Sketching & Wireframing
Interaction Design
A/B Testing
Team
Product Designer
UX/UI Designer
Motion Designer
Graphic Designer
Project Manager
QA
Backend Developer
Frontend Developer
Business developer
Tools
Figma
Slack
Jira
FigJam
HotJar
Timeline
7 month
