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FinTech mobile app
The product is currently under development, so a detailed description will appear here after the release
Design challenge and responsibilities overview
Product overwiew
Finik is a personal finance app that centralizes accounts, transactions, and insights so people can manage money effortlessly. I was the Product Manager and Product Designer, owning the product end-to-end.
Task
Build an MVP that makes multi-account tracking simple (banks + crypto), surfaces clear spending insights, and feels delightful on mobile. Ship fast with a tiny team and heavy use of AI for speed.
Objective challenges
Aggregate multiple banks/crypto sources and keep balances in sync
Auto-categorize transactions with clear, editable logic
Design a calm, trustworthy UI for sensitive financial data
Ship a usable MVP with a small team and AI-driven workflow
My role
Owned product strategy, UX/UI, and execution. Ran discovery, prioritization, and delivery; led a small cross-functional team; used AI across design, copy, and ops to accelerate build.
Result
Generated 50 qualified leads from a single live presentation.
Built the MVP end-to-end with AI (ideation → flows → UI → demo assets), cutting time-to-first demo dramatically.
Established a clear, minimal visual system that supports multi-account finance without cognitive overload.
Responsibilities
UX Research
UX/UI
Creative Brainstorming
Sketching & Wireframing
Interaction Design
Product Strategy
Information Architecture
Team
Product Designer
Vibe coder
Back-end Developer
Dev-ops
UX/UI Designer
Tools
Figma
Slack
ClickUp
FigJam