Design challenge and responsibilities overview
Product overwiew
Vitality Blueprint is an elite bloodwork platform for personalized health and performance optimization co-founded by renowned industry experts Dan Garner and Dr. Andy Galpin.
The platform leverages advanced data analysis to deliver tailored insights for individuals in pursuit of human performance
Task
Evolve a production system that securely ingests labs, interprets biomarkers, and delivers plain-language recommendations—while building a robust B2B platform for multi-client management, team workflows, and reporting.
Objective challenges
Translate dense scientific data into user-friendly visuals and copy without losing rigor
Design end-to-end privacy/consent and HIPAA-minded data flows
Build a scalable B2B portal (roles, permissions, cohorts, coach notes, bulk actions)
Support longitudinal tracking: trends, ranges, flags, retest guidance
Integrate with labs/EMR/export pipelines reliably
My role
Led product/design for the B2B platform and collaborated on consumer UX. Owned discovery → IA → UX/UI → delivery for clinician/coach workflows; partnered with data scientists and medical advisors to shape data-viz standards and plain-language explanations.
Result
Shipped a production B2B app (coach/clinic portal with roles, cohorts, reporting).
Shipped a B2C app that turns lab data into clear, actionable guidance.
Launched the marketing website and brand positioning to match the science-backed story.
Delivered a modern, premium design system across B2B, B2C, and web for total visual/UX consistency.
Responsibilities
UX Research
Creative Brainstorming
Sketching & Wireframing
UX/UI Mobile Design
Interaction Design
Privacy/Consent UX
Team
3 Product Designers
Motion Designer
Project Manager
QA
Backend Developer
Frontend Developer
Devops
Tools
Figma
Slack
Jira
FigJam