Product Designer / Manager
With over 5 years of experience driving impactful product designs. Changing the world one product at a time.
Hi, I’m Daiana
My Cases
Sport & Social • USA
Social layer for sport fans around the world
Play the pause. Select the sport you like, create your crew and stop just watching - play with the flow.
Equestrian • USA
Mobile application for managing your horse's life
App makes caring for your equine friends enjoyable and hassle-free. Having 1 or 101 horse is easy with that app.
Healthcare • USA
Platform to analyse your bloodwork
That platform analyses your blood thought advanced algorithm to give you suggestions that are optimised just for you
Healthcare • USA
App takes human performance to another level
App that allows a team of coaches and scientists to track user’s health and take it right to the moon
Crypto, FinTech • Europe
Platform for advanced crypto investors
Select the investing solution that fit your budget and strategy
Travel • USA
Mobile app for travelling with friends
Mobile application that allows you to truly stay connected with your inner circle by AI suggestions for easy trips planning
Education • Europe
Platform that makes education plan easy
The main idea of the app is for user to see whole his path at once and be able to select the topic and find a specialist right for it
FinTech • Ukraine
‘The app’ in finances that budgets like a pro
Mobile app that helps not only to manage but to truly understand your finances, set goals and monitor easily
Crypto • Europe
Web platform for automated crypto investments
Solution for young investors that allows to add a robot to your account through the platform and start earning
Logistics • Ukraine
Navigator platform for Tesla car
Platform has a practical solution to enable build-in navigation for Tesla cars’ users
Daiana Yevchuk
I'm Daiana — I build products, systems, and experiences that bring clarity, beauty, and purpose into the world.
With 5+ years spanning product management, product design, and technical leadership, I've learned that the best products live at the intersection of three things: deep user empathy (design), systematic rigor (applied math + technical fluency), and strategic clarity (marketing).
I evaluate AI models for cost vs. quality tradeoffs, and currently build an AI-powered iOS app. I'm also a designer who obsesses over information architecture, interface craft, and design systems that make launches feel complete and consistent.
I lead product development by aligning stakeholders around clear specs, managing quarterly roadmaps, and navigating complex technical tradeoffs. My background helps me make better product decisions — understanding both the system's logic and the human behavior driving it. I've scaled platforms from 30 to 1,000+ users, and launched products that generated $1.2M revenue in their first year.
I lead teams calmly, document clearly, and aim for outcomes, not noise.
5+
Years of experience
12+
Complited Products
Product Design
Product Managment
Marketing
AI
AI Product Integration & Model Selection
I evaluate AI capabilities for real product constraints—comparing response quality, latency, and API costs across models. I manage AI consultants, document versioning strategies, and integrate intelligent features that enhance user experience without introducing unpredictability.
Building Culture Through Process
I establish lightweight rituals that improve team health—retrospectives that surface real issues, documentation habits that prevent knowledge silos, and review processes that maintain quality without bureaucracy. Great products emerge from great cultures, and culture is built through intentional systems.
0→1 Product Development
I thrive in the ambiguous early stages—validating problems through research, defining MVP scope, coordinating beta launches, and iterating based on early user feedback. I've taken products from concept sketch to paying customers, navigating the tension between speed and building it right.
Cross-Functional Team Leadership
I coordinate engineers, designers, and stakeholders toward shared goals. I run quarterly planning sessions, communicate priorities without micromanaging, monitor progress without creating bottlenecks, and protect teams from thrash. Good leadership creates conditions for great work.